The General Manager of Mamba Energy drink, Mrs. Titilola Adedeji, has said that the plethora of foreign energy drinks in Nigeria has prompted the introduction of an exclusive African type, Mamba, a premium energy drink with the finest taste. She said this recently at the formal unveiling of the product in Lagos. Its citric acids content, according to her, enhances smoothens and perfects skin tissue regeneration.
Adedeji said the name ‘Mamba’ “is associated with fierceness, speed and aggressiveness; its reduces caffeine and taurine content with increased vitamin B makes it a healthy drink.”
The company’s vision, according to her, is to create a pan-African brand at par with foreign brands, adding, “Our brand makes consumers feel connected and motivated, fearless and tough, gives instant energy boost. It is self-reliant, athletic, vibrant, independent and friendly.”
Adedeji said the target consumers are those in the ABCD with the age grade of 18 years and above.
As a new brand coming into a competitive market, skepticism would be expected, but Adedeji is optimistic that the brands communication plans are very strategic and creative.
“Establishing our brand identity in both the conscious and subconscious in the average Nigerian energy drink consumer would be easy. We are poised to consciously and strategically establish requisite building blocks to make this brand stand out from the pack.”
The brand is embarking on activations in open market, malls, bars, and schools to directly connect with consumers.
Also, Chairman of Mamba, Mr. Ayo Ojuroye, said the brand idea was conceived 2013/2014, and was first manufactured in the United Kingdom in 2016. He said it formerly made its entrance into Nigeria in 2017: “We have done extensive work to get to this point. We are on a long-term plan, where we hope to produce the brand 100 per cent in Nigeria.”